Government Rejects Flipkart's Plan to Enter Food Retail Business in India: Report By Techtonic group In what could be a major setback for Flipkart , the Indian government has rejected the home-grown e-tailer's proposal to enter the food retail business in the country. According to sources quoted by CNBC TV-18 , the Department for Promotion of Industry and Internal Trade (DPIIT) sent a letter to the company last week, stating that its application for a food retail license had been rejected. Flipkart had originally announced plans to enter India's food retail business last year as part of its strategy to diversify to more sectors of the e-commerce scene in the country. The company even registered an entity called 'Flipkart Farmermart Pvt Ltd' that the company's CEO, Kalyan Krishnamurthy, described as "an important part of our efforts to boost Indian agriculture as well as food processing industry in the country" . Overall, the company is s...