Skip to main content

Sphero Indi Is a Tiny Robotic Car That Helps Children Learn Programming

Post a Comment

Facebook Aquires GIF Sharing Platform Giphy for Around $400 Million


Facebook Aquires GIF Sharing Platform Giphy for Around $400 Million

By Techtonic group

Social media giant Facebook has today acquired one of the most popular GIF creation and sharing websites - Giphy, which will now be a part of the Instagram team.

The news was first reported by Axios and got subsequently confirmed by Facebook in an official blog post. While Facebook did not disclose the financial terms of the deal, Axios' report suggests that the company had a valuation of around $400 million.

The acquisition is part of Facebook's bigger plans to integrate Giphy's extensive GIF library into Instagram and other Facebook-owned apps. In an official blog post announcing the acquisition, Facebook claims almost 50 percent of Giphy's traffic comes from Facebook's apps and half of that comes from Instagram alone. "By bringing Instagram and GIPHY together, we can make it easier for people to find the perfect GIFs and stickers in Stories and Direct," says Vishal Shah, Instagram's VP of Product in a blog post.

Facebook, however, will continue allowing Giphy users to upload and share GIFs just like how it is now. The service isn't being folded and shuttered for the world because Facebook is not Apple. Giphy's current integrations with Twitter, Snapchat, and TikTok are said to be in place as well.

"People will still be able to upload GIFs; developers and API partners will continue to have the same access to GIPHY’s APIs, and GIPHY’s creative community will still be able to create great content," Shah added in the blog post.

Giphy's primary competition in the GIF sharing space, Tenor, got acquired by Google in 2018. With Facebook's ownership of Giphy, the competition between Tenor and Giphy is bound to get fierce and we will have to wait to see how that turns out.

Labels:

Comments

Post a Comment

Popular posts from this blog

Instagram Parteners with Swiggy, Zomato to Let Resturant Add 'Food Order' Stickers in Stories

Instagram Parteners with Swiggy, Zomato to Let Resturant Add 'Food Order' Stickers in Stories By Techtonic group Instagram recently gave users the option to promote small (and local) businesses by placing a sticker in their Stories. Now, the company has partnered with two of India's renowned food delivery apps -  Swiggy and Zomato  - to bring a similar feature to the restaurant owners. It has debuted a new  'Food Order' sticker  that restaurants can include in their Stories to drive sales. The Coronavirus-led lockdown saw almost all restaurants and eateries shut shop for several days. And even when they opened, netizens have been wary to eat outside or order in due to hygiene concerns. Well, as restaurants open up in line with the WHO safety guidelines, they can now head to Instagram to find a new 'Food Orders' sticker in the Stories section. This new sticker is interactive and will  enable users to place food orders  simply by tapping on the sa...
Post a Comment
Read more

Apple Slams Tile After Being Accused of Violating EU Antitrust Laws

Apple Slams Tile After Being Accused of Violating EU Antitrust Laws By Techtonic group In a move that could further compound Apple's regulatory problems in Europe, the company is now facing allegations of monopolistic trade practices from fellow Silicon Valley tech firm,  Tile . In a letter sent to European competition commissioner, Margrethe Vestager, this week, Tile said that Apple was making it difficult for users to use its product with iPhones. According to the complaint, the Cupertino giant is favoring its own 'FindMy' application in violation of the region's antitrust regulations by selectively disabling features of the Tile tracking app. Apple's actions, the complaint alleges, are aimed at preventing the Tile app from working seamlessly with iPhones and iPads. The allegations come at a time when Apple is expected to launch  its own Tile-like tracking devices , expected to be called  Apple Tags . According to Tile's lawyer, Kirsten Daru, the ...
Post a Comment
Read more

Xiaomi Mi True Wireless Earphones 2 To Launch Alongside Mi 10 on 8th May in India

Xiaomi Mi True Wireless Earphones 2 To Launch Alongside Mi 10 on 8th May in India By Techtonic group After multiple delays due to the nationwide lockdown, Xiaomi yesterday  announced  that its latest flagship smartphone - Mi 10 will launch in India on 8th May later this week. Now, the Chinese giant has taken to Twitter to reveal that it won't be the only product launching that day. Xiaomi uploaded a teaser video on Twitter just moments ago and it  reveals that the Mi True Wireless Earphones 2 will launch in India  alongside the Mi 10. The company first launched its truly wireless earbuds in China back in September last year, followed by a global launch in Europe in March earlier this year. Mi India ✔ @XiaomiIndia We love the wireless world. Mi fans, we're launching one more product you all have been waiting for, along with # Mi10 on May 8th. Leave your guesses in the comments.  RT if you #wirelessfreedom ...
2 comments
Read more