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Amazon Mini TV is a Free Video Platform Within the Amazon App

 

by Techtonic Group

Amazon has started rolling out a video platform within the primary Amazon shopping app for users in India. Dubbed Mini TV, the service is live on the latest Amazon app for Android users.

Amazon Mini TV Streaming Service Launched


The Amazon Mini TV service is available for free and currently shows select web series, comedy shows, and lifestyle videos. The web series section is primarily dominated by ‘The Viral Fever’ (better known as TVF) at the moment.  The lifestyle section includes videos from fashion influencers such as Sejal Kumar, Malvika Sitlani, Anaysa, and more. It even has some technology videos from YouTuber Trakin Tech available to stream within the app.

As of this writing, the feature doesn’t have a prominent section in the app’s sidebar. Instead, it is accessed through a banner on the home page. You can access Mini TV by tapping the banner found on the Amazon app’s home page, as you can see in the image below:

The user interface is similar to what you get on the Prime Video app. Check out a few screenshots of Mini TV below:

The company has also added parental controls to Mini TV that lets parents restrict videos that are not suitable for children younger than 13 years:

mini tv parental controls

It is worth pointing out that you don’t need an Amazon Prime subscription to access Mini TV. You can watch videos for free if you have an active Amazon account. That said, it doesn’t look like there’s an option to download videos offline for viewing later. Based on the brief time I used Mini TV, I didn’t notice any advertisements within the service.

With Mini TV, Amazon might be planning to establish a product that competes against its arch-nemesis Flipkart and its Flipkart Video service. We’ve reached out to Amazon India for more details on the service and will update this article once we hear back.

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